Focus bikes was founded in 1992 by three-time cycle cross World Champion Mike Kluge as the mountain bike category swept across Europe. Now specialising in electric mountain bikes & electric road bikes, Focus produces high end performance German designed & German made e-bikes built with the latest features and componentry and are built and designed by Derby Cycle Werke, Europes third largest bicycle manufacturer and largest electric bicycle manufacturer, in Germany.
All Focus products are born of a passion motivated by the love of the sport. Everyone involved in the creation of the Focus e-bike range is inspired by the pursuit of the finest in cycling design, function & technology.Focus’s quest for perfection in Focus products is embodied in their company catch phrase “Passion, Performance, Perfection. At the core of everything we do”